Audience identification, isolation, and targeting are the most important aspects of a successful campaign on social media. We’ll outline top level demographics of your target audience including age ranges, marital status, interests, careers or job titles, average income levels, education, and geographic parameters. Then we’ll craft campaigns specific to each demographic group with creative and messaging likely to relate to them.
Our social media team is skilled in audience identification and creative development- the two most important aspects of developing a successful Facebook campaign. With the advanced targeting options available on the Facebook ad network, we have the ability to create highly targeted campaigns that will reach people most likely to turn into customers. We’ll structure campaigns that are the best fit based on your goals.
On this app, the name of the game is mobile. Because of the limited experience available on desktop, Instagram’s audience is almost exclusively mobile users. That means every aspect of your Instagram campaign should be designed mobile first rather than just mobile friendly.
Twitter is everyone’s favorite micro-environment for breaking news, trending topics, and user sentiment is also a powerful marketing tool when used correctly. For a successful campaign, it’s most important to focus on great visuals and impactful messaging.