Pay-Per-Call Advertising

Paypercall is a type of performance marketing where an advertiser pays publishers (also known as affiliates or distribution partners) for quality calls generated on the advertiser’s behalf. Put simply, paypercall tracks calls the same way performance networks tracks clicks
 

Implement Pay Per Call Campaigns

As smartphone users increase, and our phone becomes the essential tool for connecting with people and businesses alike, Pay Per Call is the most relevant and next-level arena to make sure you are present in.
Our Pay Per Call marketing strategies make sure that your ads are seen by relevant audiences so that the leads that call are already looking for products or services just like yours. Pay Per Call uses unique trackable phone numbers to send qualified calls to you. As with any type of performance based marketing, you get the exposure regardless but only pay for the tangible leads that call in.

Why Do You Want These Calls?

  • Research tells us that people are increasingly using mobile over desktop for searches.
    The psychology of mobile searchers is that a phone call marks the point where the caller is close to purchasing point.
  • We know that 70% of mobile searchers have called businesses from search engine’s click-to-call feature and will act on the results within an hour, whereas desktop searchers have a response time of a week.
  • 61% of mobile searches lead to a call to the business.
  • 47% of mobile searchers say they would move on if a business doesn’t show a phone number in the search results.

Pay Per Call vs Pay Per Click

Pay Per Call and Pay per Click are both performance-based advertising models, and the main difference is not just the channels of computer or phone. First of all, there is a 10-15% higher closing rate for phone calls over online leads. While Pay Per Click can be vulnerable to click fraud, Pay Per Call has built on call tracking technology which safely tracks valid calls so that results and performance can be accounted for. Further, Pay Per Click takes you from one online place to another online place, and Pay Per Call marketing stretches to both online and offline advertising to include print, TV, and more.